CUSTOM SOFTWARE

The Digital Solution Behind Your NFC or QR Touchpoint

A tap or scan is just the beginning. Wunderscan builds custom digital applications that do exactly what your business needs at the touchpoint.

touchpoint.ts
1export async function launch(scan) {2const visitor = await identify(scan);3const experience = personalize({4location: visitor.location,5campaign: visitor.campaign,6});7await track("touchpoint_opened");8return experience.open();9}
Ready for the next scan
PHYGITAL TOUCHPOINTS

Connect physical touchpoints with software that achieves a specific goal.

Wunderscan builds the digital application behind NFC and QR – for leads, bookings, feedback, registration, campaigns and custom business processes.

CAPABILITIES & POSSIBILITIES

From tap or scan to your own application.

01

From touchpoint to the outcome you want

  • Lead generation – capture contact data, qualify inquiries and route them to sales or your CRM.
  • Giveaways & promotions – entry flows, prize mechanics and campaign landing pages.
  • Feedback solutions – capture customer feedback in a structured way and evaluate it internally.
  • Test drives & appointments – detect location, product or vehicle and lead directly to the right inquiry.
  • Product registration – register products, activate warranties or provide service information.
  • Reviews – guide customers directly into the right review or feedback flow.
  • Loyalty & returning customers – build recurring interactions and customer programmes.
  • Custom applications – requirements a standard solution can't cover.
WUNDERSCANTOUCHPOINT
WUNDERSCAN LAYER
Dynamic routing
Location logic
Campaign target
Touchpoints connected
TOUCHPOINT
INDUSTRIES & USE CASES

Where this solution is used.

The right software turns a physical contact point into a structured process for customers, teams and locations.

Digital touchpoint on a vehicle in a showroom
Automotive

From vehicle contact straight to an inquiry.

Touchpoints on the vehicle or in the showroom lead to information, test drives, consultation or service.

  • Test drive
  • Vehicle details
  • Lead
  • Service
ALIGNED WITH BUSINESS GOALS

Not just a touchpoint. A measurable business effect.

Wunderscan connects physical customer touchpoints with digital actions that strengthen customer loyalty, generate new leads, simplify processes, and make marketing activatable directly at the point of sale.

CUSTOMER LOYALTY

Turn a single touchpoint into a recurring customer relationship.

Connect physical touchpoints directly with loyalty, service, feedback, bookings, information, or custom digital offers. That way, customer contact isn't limited to the moment on site.

  • More return visits
  • Direct customer contact
  • Digital services
NFC touchpoint in a premium service setting
Tap or scan
Touchpoint
Mobile ExperienceYour digital serviceLoyalty · Booking · Contact
Renewed contact
PERFORMANCE MEASUREMENT

See what your touchpoints are really delivering.

Make the usage of your physical touchpoints visible and evaluate relevant interactions across products, campaigns, and locations.

KPIs and data views are defined to match your project and the technically available signals.

  • Compare performance across locations
  • Make touchpoint interactions visible
  • Evaluate campaigns and actions
  • Spot optimisation potential faster
Request performance solution

Tracking, KPIs, and reporting are defined to match the project and technical feasibility.

Live Performance

Example data · Last 30 days

Touchpoint interactions

0

+12.4%

Conversion rate

0.0%

+8.7%

Leads / actions

0

+21.3%

Active locations

0

+4

Performance over time

Interactions and actions · Example data

30 days
0108152230

Performance by location

Munich
Berlin
Hamburg
Cologne

Top touchpoints

Interactions · Rate

POS display

1,284 interactions

21.2%

NFC card sales

984 interactions

18.7%

QR sticker product

761 interactions

16.4%

Event touchpoint

638 interactions

14.9%

Goal / action distribution

Leads · Bookings · Registrations · Feedback · Actions

FROM IDEA TO ROLLOUT

Product, technology and digital goal are planned together.

01

Inquiry

02

Concept

03

Design & Technology

04

Production & Development

05

Rollout

Concept, project management and technical implementation from Germany. Delivery across Europe.

REQUEST A PROJECT

Tell us what your touchpoint should do.

Whether reviews, leads, bookings, recruiting or custom applications: Wunderscan develops the right NFC, QR or software solution for your goal.

Custom project inquiries From single units to rollout Production + technical implementation

PROJECT FLOW

1 of 4

  1. 01Goal
  2. 02Solution
  3. 03Scope
  4. 04Contact

STEP 1 — Define goal

What should happen after the tap or scan?

Choose the main goal of your solution – or describe a completely custom use case.

Main goal

Not quite what you're looking for?

Wunderscan also develops fully custom NFC, QR and software solutions – from the physical implementation to the digital flow behind it.